4chan is the original and largest English-language image board with over 20 million unique visitors monthly. Our boards cover a wide array of interests, including Video Games, Anime, Television, Film, Comics, Technology, Fitness, and Cars.
We offer self-serve advertising campaigns on a CPM bidding basis. Our self-serve system offers features such as board-targeting, geo-targeting, frequency capping, campaign scheduling, banner rotation, and detailed performance reporting.
For more information about self-serve campaigns, please e-mail advertise@4chan.org with details about what you'd like to advertise, your budget, and flight dates. A representative will respond to your inquiry as soon as possible.
Positions/Dimensions: 728x90 Leaderboard in both header and footer positions in desktop view, 300x250 Medium Rectangle in both header and footer positions in mobile view)
Format: JPG/PNG/GIF
Example Placements:
- Creatives must be of acceptable quality, and "work safe."
- No ads inciting harassment or containing personal information will be accepted.
- No ads that are harmful or malicious in nature will be accepted. This includes landing pages with pop-ups, pop-unders, redirects, dialog box loops, malware, etc.
- You may not advertise products or services that violate United States or local law.
- Landing pages must match ad content (i.e. no "bait & switch" advertising).
- No creatives imitating video players, close or cancel buttons, download buttons, browser/system/anti-virus alerts, etc.
- Ads cannot purport to be "official" 4chan ads.
- We only accept banner ads in JPG, PNG, and GIF formats. We reserve the right to reject animated GIFs that are annoying, distracting, or otherwise objectionable.
- Purchasing any advertisement on 4chan does not exempt you from our strict "No Advertising" rule while posting on 4chan. You are purchasing a banner ad only, and not the ability to advertise your product/site/etc in regular posts.
- 4chan reserves the right to reject any and all advertising at its sole discretion.
- Gambling
- Controlled substances or paraphernalia
- Alcohol, tobacco, tobacco products, or prescription drugs
- Affiliate marketing (referrals, direct marketing, etc)
- Firearms, ammunition, or weapons
- Pirated software or hacking/cracking tools
- Discriminatory content, including content that promotes discrimination by race, ethnicity, nationality, religion, disability, gender, age, or sexual orientation
- Page impressions per month: 500,000,000+
- Unique visitors per month: 20,000,000+
- Posts per day: 900,000-1,000,000
- Age: 18-34
- Gender: ~70% male, ~30% female
- Location: United States (47%), United Kingdom (7%), Canada (6%), Australia (4%), Germany (4%)
- Interests: Japanese culture, anime, manga, video games, comics, technology, music, movies
- Education: Majority attended or currently enrolled in college